Courtesy of an investment round led by Accel Partners, subscription management specialist turned personal finance company Truebill has secured $45 million in new funding. The Series D round – which featured participation from Bessemer Venture Partners, Cota Capital, and Eldridge Industries – takes the six-year old company’s total financing to $85 million.
“With this new capital, we’re transforming Truebill into an all-in-one, holistic platform that makes it easy for members to not only manage subscriptions and spending, but also optimize their savings and make informed decisions to improve their financial health,” company co-founder and CEO Haroon Mokhtarzada said. “More than 10,000 members sign up for Truebill every day seeking to better understand and improve their finances.”
Truebill’s PFM solution offers budgeting and autopilot savings tools, as well as insights into spending and credit scores. The app, available in both iOS and Android, also supports pay advance and bill negotiation, giving users further tools for managing cash flow and controlling costs.
Headquartered in Silver Spring, Maryland after being founded in San Francisco in 2011, Truebill has more than 100 employees and plans to use the new capital to help add to its workforce. The company is looking to bring on new talent in data science, machine learning, engineering, and marketing, as well as in customer service to help support Truebill’s growth.
With two million active users and revenues that have grown 3x since March 2020, Truebill is one of the companies that has been able to leverage the social discontents of the global pandemic into greater business for its services. Despite its expansion into the PFM space, Truebill has benefitted from the emergence of “power subscribers” that have 10+ recurring payments. The company currently profits from a user with an average of 17 subscriptions – down from an average of 21 during the worst of the pandemic last spring – and a monthly subscription bill of $145 a month.
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